Terms of Use
These Terms of Use set out the rules for using the Awaken website at awakeneyes.com and for taking part in the Founding 500. Please read them carefully. By using our website, you agree to these terms. If you don't agree, please don't use the website.
Who we are
Awaken is a trading name of [Company name] Ltd, a company registered in England and Wales under company number [Company number], with its registered office at [Registered address]. We are the controller of the personal information described in this policy. This means we decide how and why it is used, and we are responsible for looking after it. [ICO registration number: ZXXXXXXX] If you have any questions about this policy or how we handle your information, email us at [privacy@awakeneyes.com].
About these terms
These terms apply to your use of our website at awakeneyes.com and to your participation in the Founding 500. Our Privacy Policy explains how we use your personal information and forms part of these terms. If we sell products through our website, separate terms of sale will apply to your purchase. We will show them to you before you buy.
The information we collect
We only collect the information we need. Depending on how you use our website, this may include: • Founding 500 sign-up: your name, email address and any details you give us when you join or take part in the programme, such as your responses to optional questions, surveys or feedback requests. • Email sign-up: your email address and your email preferences. • Contact form: your name, organisation, enquiry type, email address and the content of your message. • Website usage: information about how you use our website, such as the pages you visit, how long you spend on them, the device and browser you use, your approximate location (based on your IP address) and how you arrived at our site. Some of this is collected using cookies, which you can control (see "Cookies and analytics"). We do not ask for payment details on this website. Please don't send us information about your health through our contact form. If you choose to share health information as part of the Founding 500, see "The Founding 500" below for how we handle it.
Who we are
This website is operated by [Company name] Ltd, trading as Awaken. We are registered in England and Wales under company number [Company number], and our registered office is at [Registered address]. You can contact us at [hello@awakeneyes.com].
How we use your information
We use your information to: • Register you for the Founding 500 and run the programme, including sending you programme updates and asking for your feedback. • Send you our emails, if you have asked to receive them. • Respond to your enquiries and manage partnership, retail, clinical, technology or press conversations. • Understand how people use our website so we can improve it. • Keep our website secure and prevent misuse. • Meet our legal and regulatory obligations. We do not sell your personal information, and we do not use it to make decisions about you that have legal or similarly significant effects without human involvement.
Using our website
You may use our website for your own personal, non-commercial purposes. We make our website available free of charge. We may update, change, suspend or withdraw all or part of our website at any time, for example to fix problems or improve it. We will try to give you reasonable notice of any major changes. You are responsible for the device and internet connection you use to access our website.
Our lawful bases
UK data protection law requires us to have a lawful basis for each way we use your information. We rely on: • Consent: for sending marketing emails and for non-essential cookies, such as analytics. You can withdraw your consent at any time. • Contract: to register you for the Founding 500 and provide the programme you have signed up for. • Legitimate interests: to respond to enquiries, improve our website and services, and keep our website secure. We only rely on this where our interests are not outweighed by your rights and interests. • Legal obligation: where we need to keep or share information to comply with the law. If we process any health information, we will only do so with your explicit consent (see "The Founding 500").
Not medical advice
Awaken provides general information about everyday eye care. Everything on our website, in our emails and in the Founding 500, including articles, guides and product information, is for general information only. It is not medical advice, and it is not a substitute for advice, diagnosis or treatment from an optometrist, doctor or other qualified healthcare professional. Do not ignore professional advice, or delay seeking it, because of something you have read on our website. If you have concerns about your eyes or vision, speak to an optometrist or doctor. Seek urgent help if you experience sudden changes in vision, eye pain, or flashes of light and new floaters.
The Founding 500
The Founding 500 is a free twelve-month programme for our earliest members. When you join, we use your name and email address to register your place, keep you updated and invite you to share feedback. Some programme questions or feedback requests may ask about your eye comfort or everyday eye-care habits. Information about your health is a special category of personal data under UK data protection law and needs extra protection. Where we ask for this kind of information: • Sharing it is always optional, and you can take part in the programme without it. • We will ask for your explicit consent first and explain how it will be used. • We only use it to understand everyday eye comfort and to improve Awaken. • We will not use it for marketing, and we will never sell it. • You can withdraw your consent and ask us to delete it at any time. Taking part in the Founding 500 does not involve medical advice or diagnosis. If you leave the programme early, we will stop sending you programme communications. We will keep or delete your information as described in "How long we keep information". [Legal to confirm: whether any Founding 500 data collection involves health information, and the exact consent mechanism used.]
The Founding 500
The Founding 500 is a free programme for our earliest members. The following terms apply if you join: • Places: the programme is limited to 500 places. Places are offered on a first come, first served basis. Once all places are taken, we may offer you a place on a waiting list. • Eligibility: you must be 18 or over and live in the United Kingdom to take part. [Confirm eligibility rules.] • Cost: it is free to join. You do not need to buy any Awaken products to take part. If Awaken products are available during the programme, any costs will be made clear before you choose to buy. • Length: the programme runs for twelve months from the date you begin. • Taking part: you can take part as much or as little as you like. Missing a day or a week does not affect your place. • Leaving early: you can leave at any time by emailing us or using the unsubscribe link in our programme emails. • Changes: we may change or end the programme, for example if it can no longer run as planned. If we do, we will tell you by email. We will not charge you because of any change. • Feedback: if you share feedback or ideas with us, we may use them to improve Awaken without owing you anything. We will not publish anything that identifies you without your permission. Taking part in the Founding 500 does not involve medical advice or diagnosis.
Emails and marketing
If you sign up for our emails, we will send you news about Awaken, everyday eye-care content and updates about our products and programmes. We will only send you marketing emails if you have agreed to receive them. Every email includes an unsubscribe link, and you can also opt out at any time by emailing us. If you unsubscribe, we may still contact you about the Founding 500 if you are taking part, or to reply to a message you have sent us. We may use features of our email provider to see whether our emails are opened and which links are clicked. This helps us make our emails more useful.
Information you send us
When you send us information, for example through a form or by email, you confirm that it is accurate and that you have the right to share it. Please don't send us confidential or sensitive information through our contact form, including information about your health. We will handle any personal information you send us in line with our Privacy Policy.
Cookies and analytics
Cookies are small text files placed on your device when you visit a website. We use: • Strictly necessary cookies: needed for the website to work, for example to remember your cookie choices. These don't need your consent. • Analytics cookies: help us understand how visitors use our website, such as which pages are popular and where people leave. We only set these if you agree. When you first visit our website, we will ask for your consent to non-essential cookies. You can change your choice at any time using the cookie settings link at the bottom of every page, or through your browser settings. We currently use [Analytics provider, e.g. Google Analytics] for website analytics. [Add or remove tools to match the live website, e.g. Meta Pixel, Hotjar.] For more detail, see our Cookie Policy. [Remove this line if you are not publishing a separate Cookie Policy.]
Acceptable use
When using our website, you must not: • Break any applicable law or regulation. • Try to gain unauthorised access to our website, the server it is hosted on, or any connected system. • Introduce viruses, malware or other harmful material. • Interfere with or disrupt the website or other people's use of it. • Copy, scrape or extract content or data from our website using automated tools, unless we have agreed in writing. • Use our website to send unsolicited advertising or promotional material. • Pretend to be someone else, or give false information when filling in our forms. We may suspend or restrict your access to our website, or your place in the Founding 500, if you break these terms.
Who we share information with
We only share your information where we need to, and with organisations that are required to protect it. These include: • Website hosting and forms: Webflow, which hosts our website and processes form submissions. • Email: [Email provider, e.g. Mailchimp or Klaviyo], which we use to send emails and manage sign-ups. • Analytics: [Analytics provider], if you accept analytics cookies. • Professional advisers: such as lawyers and accountants, where necessary. • Authorities: where we are required to by law, or to protect our rights or the safety of others. These service providers act on our instructions and are not allowed to use your information for their own purposes. If Awaken is involved in a merger, acquisition or sale of assets, your information may be transferred to the new owner, who will be bound by this policy.
Intellectual property
We own, or are licensed to use, all intellectual property rights in our website and its content. This includes text, images, videos, graphics, logos, designs and the Awaken name and brand. You may view, print or download content for your own personal use. You must not copy, modify, distribute or use our content for commercial purposes without our written permission. Please don't remove any copyright or trade mark notices. If you would like to use our content, contact us at [hello@awakeneyes.com].
International transfers
Some of our service providers are based outside the UK, including in the United States. When your information is transferred outside the UK, we make sure it is protected by appropriate safeguards. These include: • Transfers to countries the UK government has confirmed provide adequate protection. • Transfers to US organisations certified under the UK Extension to the EU–US Data Privacy Framework. • The International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. You can contact us for more information about the safeguards we use.
Products and purchases
We may describe or show Awaken products on our website before they are available to buy. Product images are for illustration, and packaging may vary. Where products are available to buy, your order will be governed by our separate terms of sale, which explain prices, delivery, cancellations, returns and your legal rights as a consumer. Nothing in these terms affects your legal rights. [Update this section when the shop goes live.]
How long we keep information
We keep your information only for as long as we need it for the purposes described in this policy: • Founding 500: for the length of the programme plus [12 months], unless you ask us to delete it sooner. • Health information shared in the programme: until you withdraw consent, or no longer than [the end of the programme]. • Email sign-up: until you unsubscribe. We keep a record of your unsubscribe so we don't email you again. • Enquiries: for up to [24 months] after our last contact with you. • Analytics data: for up to [14 months]. We may keep some information for longer where the law requires it, or where we need it to resolve disputes. When we no longer need information, we delete it or make it anonymous.
Links to other websites
Our website may contain links to websites and resources provided by others. These links are provided for your information only. We have no control over the content of those websites and are not responsible for them, or for any loss or damage that may arise from your use of them.
How we protect your information
We use appropriate technical and organisational measures to protect your information. These include encrypted connections (HTTPS), access controls that limit who can see personal information, and choosing service providers with strong security standards. No method of transmitting or storing information is completely secure. If a data breach affects you, we will tell you and the Information Commissioner's Office where the law requires us to.
Accuracy and availability
We work hard to make sure the content on our website is accurate and up to date, and reviewed where appropriate by our clinical team. However, we cannot promise that it is always complete, accurate or current. We do not guarantee that our website will always be available or free from interruption or errors.
Your rights
Under UK data protection law, you have the right to: • Access: ask for a copy of the personal information we hold about you. • Rectification: ask us to correct information that is inaccurate or incomplete. • Erasure: ask us to delete your information in certain circumstances. • Restriction: ask us to limit how we use your information in certain circumstances. • Objection: object to us using your information on the basis of our legitimate interests, and to direct marketing at any time. • Portability: ask for your information in a portable format, where we process it by consent or contract. • Withdraw consent: where we rely on your consent, you can withdraw it at any time. This won't affect anything we did before you withdrew it. To use any of these rights, email us at [privacy@awakeneyes.com]. There is usually no charge. We will respond within one month, and may need to confirm your identity first.
Our liability to you
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law. Our website is provided for personal and non-commercial use. We are not liable to you for any loss of profit, loss of business, business interruption or loss of business opportunity. Subject to the above, we are not responsible for any loss or damage that was not foreseeable, or that results from you not following these terms. Loss or damage is foreseeable if it is obvious it will happen, or if both you and we knew it might happen when you started using our website. If defective digital content we have supplied damages a device or digital content belonging to you, we will either repair the damage or pay you compensation, unless you could have avoided the damage by following our advice to apply a free update or by meeting the minimum system requirements.
Children
Our website and the Founding 500 are intended for people aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us their information, please contact us and we will delete it. [Confirm the minimum age for the Founding 500.]
Privacy
Our Privacy Policy explains how we collect and use your personal information when you use our website, join the Founding 500, sign up to our emails or contact us. By using our website, you confirm you have read it.
Changes to this policy
We may update this policy from time to time, for example if we change how we use your information or the services we offer. The latest version will always be on this page, with the date it was last updated at the top. If we make significant changes, we will let you know by email or with a notice on our website before the changes take effect.
Changes to these terms
We may update these terms from time to time, for example to reflect changes to our website, the Founding 500 or the law. The latest version will always be on this page, with the date it was last updated at the top. If we make significant changes that affect you, we will let you know by email or with a notice on our website. Please check this page from time to time.
Contact us and complaints
If you have any questions about this policy, or want to use your rights, contact us: Email: [privacy@awakeneyes.com] Post: [Company name] Ltd, [Registered address] If you are unhappy with how we have handled your information, please contact us first so we can try to put things right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator: Website: ico.org.uk Phone: 0303 123 1113
Governing law
These terms are governed by the law of England and Wales. If you are a consumer, you and we both agree that the courts of England and Wales will have non-exclusive jurisdiction. If you live in Scotland, you can bring legal proceedings in either the Scottish or the English courts. If you live in Northern Ireland, you can bring legal proceedings in either the Northern Irish or the English courts.
Contact us
If you have any questions about these terms, contact us: Email: [hello@awakeneyes.com] Post: [Company name] Ltd, [Registered address]
