We experience life through our eyes. They deserve everyday care.
Our eyes are working from the moment we wake until the moment we sleep. Yet most of us only think about them when something feels wrong. Awaken exists to make caring for your eyes part of everyday life.
Eye care happens in moments.
Your eyes live through everything in between.
Eye tests and clinical care are essential. But our eyes are working continuously through screens, artificial environments, contact lenses, travel, sleep and everyday life. Between appointments, there is very little helping us understand how our eyes are feeling, what may be affecting them or how everyday care can support them.
The blind spot is everything that happens in between.
Eye care should become a daily practice.
We already understand the value of daily routines for our teeth, skin, sleep, movement and nutrition. Our eyes deserve the same attention. Caring for them should be simple, consistent and part of everyday life.
Not more to manage. Just a better relationship with something we depend on every day.
A new everyday system for caring for your eyes.
Awaken brings together everyday eye-care products, smartphone technology and personal insights to help you care for your eyes, understand how they are changing and make better everyday choices over time.
Care
Products and routines designed to make caring for your eyes part of everyday life.
Understand
Technology designed to help you check your eyes, build your personal baseline and see how they change over time.
Improve
Insights designed to help you understand what may be affecting your eyes and what works for you.
Built from two different ways of seeing the same problem.
Rohit Kaushal
Rohit brings more than 25 years of optometric experience and tens of thousands of patient encounters. His role at Awaken is to bring that clinical understanding into everyday eye care and help shape how people care for, understand and track their eyes over time.
Imran Merza
Imran has spent years building consumer brands and understanding how products, routines and new behaviours become part of everyday life. His role at Awaken is to make eye care feel simple, relevant and culturally normal, and to build the experience around the person using it.
Built with clinical experience at its core.
25 years of clinical perspective
Awaken is informed by more than 25 years of caring for people’s eyes across work, ageing, contact lens wear and everyday life.
Clinically informed everyday care
Our products, routines and technology are developed with clinical understanding and real-world eye care in mind.
Built for what happens between appointments
Awaken is designed around the everyday hours when people are living, working, using screens and caring for their eyes themselves.
“After 25 years of looking after people’s eyes, one thing became clear: so much of what affects them happens in everyday life, between appointments.”
Rohit Kaushal
Co-founder & Clinical Lead
Our eyes are part of everyday wellbeing.
We already think about sleep, movement, nutrition, skin, stress and longevity as parts of how we care for ourselves. Our eyes deserve the same everyday attention.
From everyday care to a deeper understanding of how our eyes change over time.
Today
Everyday eye-care products and routines designed to help people care for their eyes consistently.
Next
Smartphone-based checking and personal insights designed to help people understand their eyes and begin tracking how they change over time.
Over time
A growing longitudinal picture of how our eyes change over time, built from repeated real-world observations.
Make caring for our eyes as
natural as brushing our teeth.
natural as brushing our teeth.
We want eye care to become something people understand, practise and value before discomfort forces them to think about it. Awaken exists to make that shift happen, one everyday habit at a time.
Because something we depend on every waking moment deserves everyday care.
Work with Awaken.
For partnerships, retail, clinical, technology or press enquiries, get in touch.